11/05/07 2008 Dog Calendar Unleashed
09/19/07 2008 Dog Calendar Winners
10/19/06 2007 Dog Calendar Winners
09/29/06 Carmel-by-the-Sea’s Canine Casting Call
FOR IMMEDIATE RELEASE
November 5, 2007
2008 Carmel Dog Calendar Gets Unleashed Just in Time for the Holidays
Carmel, CA—As anyone who lives in Carmel-by-the-Sea knows, dogs are distinct and important personalities here. The 2008 Carmel Dog Calendar takes this notion to another level.
This year the Carmel Mission is the backdrop for the cover image, featuring Toby, a huge Newfoundland dog, standing proudly at this historic site. The other locations include Carmel beach, Fourtané Estate Jewelers, Pacific Repertory Theatre, Caffe Cardinale, Carmel’s 70-year old fire station, Casanova Restaurant, the landmark Thatcher House, Carmel Bay Company, Forge in the Forest, Carmel Art Association, and Carmel Plaza.
“The Carmel Dog Calendar shows off unique Carmel locations that match each dog’s personality and style,” says Jeff Burghardt, who oversees Carmel-by-the-Sea’s marketing. “The real challenge is getting the dogs to stand still during the photo shoot. A lot of squeaky toys, tasty treats, and patience are essential to getting the perfect shot.”
The dogs were less concerned, though. For the most part, they were just themselves. Some calm, some spastic, and some with human characteristics. For instance, a longhaired mini named Sophie poses at Caffe Cardinale as if she is a supermodel. So model-esque, there’s a cinnamon-sprinkled cappuccino next to her paws.
Another great example of a human-like dog is Harry, a Sheltie wearing a Santa hat and smiling for the month of December. And then there’s Xebi, a wirehaired pointer who wears a red scarf and is ready for a top-down ride in an antique toy car at Carmel Bay Company. Of course, this car-themed month is August, announcing the 2nd annual Concours on the Avenue.
This year’s calendar dogs were selected at the annual Carmel Dog Calendar Casting Call sponsored by BARK, the modern dog culture magazine. More than 175 enthusiastic dogs, along with their nervous two-legged escorts, strutted their stuff on Carmel Beach for a chance at being the next dog calendar pinup. Local newscaster Erin Clark and esteemed judges Walt deFaria, Denny LeVett, and Sherrie McCullough selected the 12 lucky dogs who grace the pages of the 2008 Carmel Dog Calendar.
All 12 dogs were photographed by Paul Schraub who spent more time lying on the ground than any other photo shoot in his career (aside from the 1st annual Carmel Dog Calendar). Burghardt, the City’s marketing guru, says that Schraub’s low-key personality and unbelievable patience makes this year’s calendar a statement in dog photography.
The 2008 Carmel Dog Calendar is available at select stores and online at http://www.carmeldogcalendar.com. Retailers can also purchase the calendar for resale by logging onto www.carmeldogcalendar.com/retailers. What’s more, all sales benefit the SPCA of Monterey County.
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CONTACT
Jeff Burghardt, president
Anda-Burghardt Advertising
(831) 646-9200
Fax (831) 646-9300
jeff@abadvertising.com
